When it comes to the new bottled cocktail line from Scotland’s William Grant & Sons, the company behind such brands as Hendrick’s Gin, Glenfiddich, Balvenie, Sailor Jerry and Reyka, they’ve thankfully chosen to be counted among the latter camp. There’s also a question of which packaging is best for a drink with an ABV of 30-40%-should they be in small, 100 ml single serving cans? Or full-size 375 ml or 750 ml bottles, so they can be shared among a group? On the more encouraging front, you have a more premiumized segment of RTD cocktails that are simply replicating classic recipes, or evolving them in relatively subtle ways, the obvious downside to manufacturers being that these types of packaged cocktails-legitimate margaritas, old fashioneds, manhattans, etc-are considerably more expensive to make than a fake cocktail seltzer, and thus must command a higher asking price. Some of these drinks are made with actual, distilled spirits, and some are no more than disguised hard seltzers, designed to capitalize on the craze for convenient, packaged cocktails. On one hand, you have the “mixed drinks” segment, which are either lower alcohol classic mixed drinks (such as a gin and tonic, etc.), or bastardized versions of classic cocktails that have been crammed into the constraints of “this must be made easy to drink, and fit in a 12 oz can.” This is how we end up with terrible versions of a mai tai, designed to be consumed straight from a 12 oz can. In my eyes, they mostly fall into the following categories: As the ready-to-drink (“RTD”) cocktail scene has filled in and diversified, enough brands have emerged on the scene to effectively begin categorizing the entries into a few specific camps.
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